Business Presenting – How To Make A Great First Impression

In presentations, as in life, you only have one chance to make a first impression. This is why the titles of your presentations are crucial.

In this short article, let’s examine how to title your presentation to immediately attract your audience.

What’s in a presentation title?

If you look at most business presentations, strategy messages, and sales pitches, you’ll notice one thing. Deadly boring titles.

If you were giving an award for the most boring, the dullest, and the most tedious titles, you’d have to have a lot of ribbons to hand out!

Sadly, many professionals title their presentations without thinking of catchy words, emotional spark or what the audience is really seeking.

This gives rise to titles such as:

Enterprise Sales Enablement Solutions

Research Findings For Field Utilization From The ACME Study

Strategic Initiatives In Alignment to The Corporate Vision for 2020

What’s your response to these titles?


If presentation and conference titles were looking for extra work, they might double as a cure for insomnia. Think I’m kidding? Try reading the titles in your industry’s conference brochure and staying awake!

Well, you’re not alone in falling asleep while skimming the titles.

Here’s what your clients and prospects are thinking as they preview the titles: “I’m getting sleepy and bored before I ever sit down. Maybe I do need to skip out and grab a latte.”

And as luck would have it, they may not come back from the coffee shop in time for your talk! Instead of risking the dreaded fate of presenting to an empty auditorium, get out your red pen and do some editing.

Be ruthless. Aim for dynamic headlines to describe your talk.

Here are a few pointers for titling your talk, pitch or report:

Tip 1. No Passive Language

Use verbs! Speak in active terms.

Tip 2. No Long Words

If your title is easy and catchy, you should be able to say the name of your presentation without sounding as if you have marbles in your mouth.

Tip 3. No Corporate Jargon

You are giving a dynamic presentation, aren’t you? Signal this to your audience. Avoid using words that only belong in the corporate bylaws or annual report. Avoid sounding like you never get out of the office park.

If you aren’t sure whether your title passes this 3-point test, do not check with an office mate. He or she may not be able to spot the lack of luster in your title. Instead, check with a 6-year old. If your young friend understands, can repeat the title and can say it without effort, then you deserve a gold star!

Hint: most likely you will sit in a meeting or presentation this week. Notice how the title of the presentation or talk affects you. Now you know the rules. Play a little game to challenge your inner-editor. See how you can rename these presentations to ignite interest and spark excitement.

Once you get used to renaming other people’s presentations, it’s a whole lot easier to edit your own. Funny thing, eh?

Write powerful titles to make a great first impression and cut through the clutter. Use the right words and pictures to connect with what matters most for your audience.

Where Do You Live – Past, Present, Or Future?

What does your past have in common with Jimmy Hoffa? They are both dead!

I have a dear friend who is agonizing over a decision he made several weeks ago. He had to fire someone. It was a good decision, and one that was actually necessary to preserve his own integrity in his business. The person was being paid a high salary, and with that comes responsibility for leadership and willingness to learn new things (especially since it was a position in information technology.) But this person refused to learn anything new. He wanted to show up every day and do the same things he always did. He also had to be spoon-fed assignments. While he was supposed to be my friend’s backup, he showed no leadership potential nor desire to develop it. And, he was using company time to do his side job.

So why is my friend suffering over this? He is a good person, and he thinks he hurt the person he fired. The truth is, he did this guy a favor by giving him a wake-up call. But my real point is this:

What possible benefit do we get from reliving the past? None! After we accept any lesson we needed to learn, it is time to move on. Driving with your eyes on the rear view mirror is dangerous!

That being said, we need a healthy balance between:

Visualizing our future
Living in the present, to take action
In “Think And Grow Rich” Napoleon Hill’s Self Confidence Formula challenges you to spend 30 minutes daily thinking about the person you want to become. But he also says to transform that picture into reality through practical service and to spend 10 minutes daily to develop the factors named in his “The Law of Success” book. One of the principles he teaches is that you need definite plans and you need to put them into action. But without the visualization of where you are trying to go, “any road will do.”

I personally believe some of us spend too much time in the past because we are afraid to move forward. We think if we keep going over what already happened, the success formula for the future will become evident. But it doesn’t work that way. We need to decide where we want to go, and let the Universe show the way.

Setting forth bold intentions and burning the bridges of escape, as Mr. Hill teaches, is very scary! And yet he also teaches us that temporary defeat is to be expected and accepted. There is no reason to fear temporary defeat, as long as it is temporary. The point is to persist and never give up on that burning desire you create in your mind.

Spend just enough time in the future to know what it looks like, and reflect on it daily. But don’t spend all day visualizing! Once the picture is clear each day, live in the present and use all of your senses to get the messages the Universe sends you about the correct actions to take.

And remember, as Mr. Hill teaches, “Through the principle of auto-suggestion, any desire that I persistently hold in my mind will eventually seek expression through some practical means of realizing it.”

Presenting Effectively


Whether you are a seasoned orator or a novice speaker, you can improve your presentation skills and enhance your credibility through planning, presentation, and practice. This section contains essential information on every aspect of public speaking, form the researching and writing of your material to overcoming tension and dealing with questions form audience. Practical advice, for example on choosing the best audio-visual aids, will furnish you with the confidence to handle real life situations professionally and help you to develop and perfect your skills.

This month we will cover:

Preparing a Presentation

The sub topics that will be covered this month are:

1) Defining Your Purpose

Preparing A Presentation

There are two secrets to making a good presentation: preparation and practice. Take the time too prepare properly, and your chances of success will increase enormously.

1) Defining Your Purpose

What do you want to communicate to your audience? Before you start to prepare your presentation, decide what you want to achieve. Focus on the purpose of the presentation at every stage to ensure that your preparation in relevant and efficient.

A) Considering Your Aims

The first points to think about are what you intend to tell your audience and how best to communicate your message. Your strategy will depend upon three things: the type of message you wish to deliver; the nature of the audience; and the physical surroundings of the venture.

Review the purpose of your presentation, and ask your self whether its is simple enough or too complex. Think about who might be in your audience and how they might be in your audience and how they might receive your speech. Then ask yourself if this is how you want your speech to be received. If not, modify your purpose.

Points To Remember

Your presentation should be relevant, simple, and to the point

Your audience will be impressed by the debt and breadth of your knowledge rather than a show of a false intellect and wit

Your positive attitude, energy, and enthusiasm for the subjects will speak volumes. They will be remembered by your audience long after the details of your speech have been forgotten.


Once you have written your speech, cut it, cut, cut it, and cut it.

B) Assessing Abilities

Unless you are a trained actor, it is difficult trying to be anyone other than yourself. Concentrate on defining and utilizing your best assets. For example if you have a good clear voice, use it to your advantage; if you have the talent for such things, tell a humorous but relevant short anecdote. Next, confront your fears and anxieties about the presentation, so that you can make sure that you are prepared for them on the day.

Speaking Confidently

Use techniques that you are comfortable with in your presentation. This will help you control your nerves once you are standing in front of the audience.

Note: Group similar ideas together to establish themes.

Reducing Your Fears

Excessive Nerves – You cannot relax. You forget what you are trying to say and dry up.

Practical Solution – Prepare by rehearsing in front of a mirror and, if possible, at the venue. Make sure that you can see your notes clearly at all times. take a deep breath, and smile.

Bored Audience – The audience loses interest, and fidgets and talk among themselves

Practical Solution – Ensure that the point you are trying to make is relevant – if not, cut it. be enthusiastic. vary the pace of your presentation, and maintain eye contact with the audience.

Hostile Audience – You are heckled. Questions from the floor are aggressive in tone.

Practical Solution – Remain polite and courteous. If your audience has specialist knowledge of your subject, defer to them. Redirect difficult questions back to the audience.

Breakdown of Visual Aids – Equipment fails to work of you do not remember how to work it.

Practical Solution – Avoid using any technology with which you are not thoroughly familiar. Immediately before the presentation, check all the equipment that you will be using